Google are asking me to provide a Unique Product Identifier for my products, what is this?

Google are asking me to provide a Unique Product Identifier for my products, what is this?

What is a Unique Product Identifier

Google require you to provide an industry standard id for your products.�� You cannot generally use your Actinc / Sellerdeck product reference as your unique product reference for this field.

You unique product identifier can be one of the following

UPC - Universal Product Code � 12 numeric digits

EAN - European Article Number, typically 13 numeric digits

JAN - Japanese Article Number, Japan only, 8 or 13 digits

ISBN - International Standard Book Number, ISBN-10 or ISBN-13

GTIN (must be set to one of the above)

Brand and MPN (Manufacturers part number)

If you do not meet include a valid unique product identifier google will reject your product listings.

Exceptions

Two exceptions exist, items listed under the apparel and accessories category can be submitted with just a brand, secondly, custom goods can be exempted, if you make custom products that do not have a generally recognised identifier then you must set the Indentifier_exists property to true in your feed. �In the past you have been able to apply for exemption but that is no longer possible. � The identifier_exists property is available in the latest beta for the product mash.

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How to find your Unique Product Identifiers

If you don�t� know what you unique identifiers are then you can find find it on Google Shopping "Compare prices" pages, under the �technical specifications� section for Electronics items, the "Tracks" or "Details" section for Media, and the �Overview� section for books.

You can look up UPCs or EANs at the�Internet UPC Database website, which includes many, though not all product identifiers that have been issued. You can look up ISBNs at�ISBNdb.com. You can also checkISBN-13�on Google Shopping.�

More Info

You can find more details on Unique Product Identifiers in Google Shopping here :

http://support.google.com/merchants/bin/answer.py?hl=en&answer=160161

and also here :

http://www.gtin.info/

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