If you want to include the product manufacturer in your product description you can use the following approach.
This is an example for including the manufacturer before the product description for a Googlebase feed (or other feeds)(in the form Manufacturer - Description) .
The Manufacturer is defined as a CustomVar (or Variable in Actinic V8).
1 Define a custom var (Actinic V7 or below) or Variable (in Actinic V8), called NEW_DESC.
2 For each product, to use this approach for, create a value of the form {Manufacturer} - !!Description!!. Where {Manufacturer} is shown replace this with your manufacturer. An example of this is shown below:
3 In the Googlebase options create a Custom property called description and assign the defined custom variable (or variable), in this example assign NEW_DESC to the value. An example for Actinic V7 is shown below:
NOTE: This can be used for an other field by using the appropriate macro (defined at http://www.mole-end.biz/acatalog/PMFAAdvancedInfo.html).