Scenario : There is information missing from the product feed - such as parts of the description or other fields
Remove embedded HTML
This will remove all of the HTML from the product details - including any data within it, Actinic sometimes puts it's markers around all of the text in a field - the description usually - and so if that has happend and you use this option, the description will appear to be blank.
Remove Actinic Markers
This will only remove the HTML that Actinic places within the product, leaving any specific HTML that you want to pass through to the feed.
Get text from HTML
This will remove all the HTML markup from the text and just include the text.